Scenario 57: SEO content brief and first draft

Who and in what situation

Hakan, a content strategist at a digital agency in İstanbul, is preparing a brief for a logistics software writer that includes key terms, heading structure, reader level and brand tone.

How it is done today

He compares keywords manually, provides a short topic heading and makes corrections after receiving the text.

How to do it with AI

1. Open SEO Writing Assistant in Semrush. Enter the target keywords, location and device type, then select Get Recommendations. [105]
2. Share the SEO, readability, originality and tone of voice indicators with the writer as suggested checks.
3. In the editor, use Compose to create a section draft or Ask AI to create an initial list of questions on the topic. Select existing sentences and use the simplification, expansion or summarization options in Rephraser. [105]
4. Review the title, links, alt text, keyword usage, tone and originality alerts. Have a subject matter expert verify the text before publication.

Example prompt

Prepare an SEO content brief for {main topic} at the level of {target reader}. Use the target terms {keywords}, market {location} and device {device}. Include sections for the suggested title, search intent, section headings, reader questions, evidence to use and the tone expected from the writer. Do not add claims without sources.

Evidence and real-world example

No independent customer case study was found. Semrush documents real-time SEO, readability, originality, tone and the Compose, Ask AI and Rephraser tools. HubSpot also includes a notice about administrator settings for AI access and data sharing. [105] [112]

Points to consider

A Semrush score does not guarantee rankings or accuracy. AI tools are subject to Smart Writer Words limits; technical and industry-specific text should not be published without expert review. [105]

Sources for this scenario

105. SEO Writing Assistant (semrush.com)
112. Generate and refine content with AI (knowledge.hubspot.com)