Section 6: Sales, marketing, corporate communications and customer service

Scenario 55: Campaign copy and a measurable A/B variant

Level: Intermediate · Tools: HubSpot Breeze, Marketing Hub Professional or Enterprise, Marketing Email A/B tests

Who and in what situation

Burcu, the marketing lead at an SME selling industrial filters in İzmir, wants to test a launch email focused on technical benefits versus cost risks.

How it is done today

She writes a single text and tracks variants and results in a separate document and spreadsheet.

How to do it with AI

  1. Open the draft email in HubSpot via Marketing > Email. In the content area, open the AI prompt with / or generate new text using the Breeze icon. [112]
  2. Provide the product, target audience, proven benefit, prohibited claims and brand tone; have it generate two versions with the same offer and call-to-action button.
  3. Select A/B test at the top right of the editor. Set the A and B names, the percentage of recipients included in the test, the winning metric, the test duration and the fallback version to use if the result is inconclusive. [113]
  4. Read both versions separately and check links, personalization, pricing and legal wording before Review and send. Evaluate the results using your chosen metric on the Performance page. [113]

Example prompt

Generate two email variants for recipients in {target audience} for the launch of {product}. Version A should focus on {benefit angle}, and version B on {different benefit angle}. Use the same proven features in both versions; do not add unverified results or scarcity claims. Provide a subject line, body and a single call-to-action button.

Evidence and real-world example

No independent customer case study was found. HubSpot documents the Breeze content workflow and email A/B test settings in Professional/Enterprise. [112] [113]

Points to consider

HubSpot recommends at least 1,000 people for good results; this is not a guarantee. Review the copy for brand and regulatory compliance; have your administrator check Breeze access and editing permissions. [112] [113]

Sources for this scenario

  1. Generate and refine content with AI (knowledge.hubspot.com)
  2. Run A/B tests for marketing emails (knowledge.hubspot.com)